WordPress has many advantages to it as a content management system. Among those advantages is the fact that good WordPress theme design can create photography sites that are easy to set up and easy to manage and that allow people to get an online presence going without having to hire a professional designer to do [...]
Is your website over optimized? Watch out! Last month at SXSW in Austin, a Google representative mentioned that the company is planning to start penalizing websites that engage in over-optimization. In the last week, there’s been a lot of chatter on Twitter and in the blogosphere that these penalties may be rolling out soon – [...]
If the Internet were a city, then links would be the streets that connect one website to another, allowing web crawlers to easily find and evaluate websites within the same community. Trustworthy sites link to other trustworthy sites. The more backlinks to credible sites that your blog has, then the more credible and trustworthy it [...]
Next to keywords, strategic link building is a must-do for every blogger. Organic backlinks indicate value and quality content, boosting search engine ranking. Internal links are just as important. They build a clear, hierarchical structure for Google’s web crawlers, while introducing readers to new and interesting content on your blog. However, even seasoned SEO experts [...]
Are your visitors engaged with your WordPress blog or bouncing out after just a few minutes? Knowing your blog’s bounce rate – and understanding the factors that affect it – are essential to improving your visibility in search results and your visitor’s overall experience. Your blog’s bounce rate is the percentage of visitors who arrive [...]
In a networked world, personal branding is more than a line on your to-do list: it’s an absolute necessity for building a strong web presence. As a blogger, your personal brand is what separates you from the masses of other bloggers and Twitter fanatics. Thousands of bloggers post engaging content each day. Your personal brand [...]
Got a Google Analytics account for your website? You’re in good company. But do you know how to effectively use your data for everything from eCommerce tracking to ROI calculations? After setting up an analytics account, most bloggers fail to take the next (and arguably most important) step: setting up SEO goals and funnels. Nearly [...]
Admit it. You’ve hit “publish” on a post only to later cringe at a typo, a run-on sentence, or some really awkward phrasing. Occasional mistakes happen. But if you find that your writing quality is steadily slipping downhill, your editing may be the problem. Your blog is your voice, and poor writing reflects poorly on [...]
Small business blogs are changing the way that companies communicate with customers and clients. A company blog adds value to your business and offers potential customers a reason to visit your website. Growing your blog’s readership provides a forum for dialogue and brand engagement. Informative, thought-provoking and insightful blog posts add value to your clients’ [...]
“Help! I just landed my first guest post. Now what do I do?” After the initial rush of excitement fades, the reality of writing a guest WordPress blog post sets in. It’s enough to make you think, “What did I get myself into?” We’re all guilty of posting less-than-stellar writing on our own blog from [...]
